Brand Comparison

One-day's You vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.5)

One-day's You Krave Beauty

Rating8.5/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20162017

OriginSouth KoreaSeoul, South Korea

Products27

Best Fornormal, Combo, everyday basics, minimalistsSensitive, Acne-Prone, compromised-barrier

PhilosophyBe skinlish — minimalist, fresh-ingredient skincare for low-effort daily glow.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

One-day's You

One-day's You is the K-beauty brand that nailed the "I want one good cleanser, one good sunscreen, one good moisturizer" energy. The Helio Vital Sunscreen has a quiet cult following — dewy finish, no white cast, layers like a dream — and the Real Birch Cleansing Oil is a sleeper among Korean cleansing-oil heads. Approachable pricing, clean labels, and packaging that actually looks good on a shelf.

Pros

✓ Excellent dewy-finish sunscreen
✓ Approachable price point
✓ Clean fragrance-free formulations
✓ Cute, magazine-worthy packaging

Cons

✗ Smaller hero-product range
✗ Less coverage from English-language reviewers
✗ Sometimes hard to source outside Asia

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros