Brand Comparison

Oliviaumma vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.5)

Oliviaumma Krave Beauty

Rating8.5/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20222017

OriginSouth KoreaSeoul, South Korea

Products17

Best ForSephora shoppers, K-beauty curious, toner-pad enthusiasts, giftingSensitive, Acne-Prone, compromised-barrier

PhilosophySephora-exclusive K-beauty brand built around toner pads that sold out twice in 2026.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Oliviaumma

Oliviaumma is the new-wave K-beauty indie that landed Sephora-exclusive distribution out of the gate and immediately backed it up with toner pads that genuinely live up to their cult positioning — multi-use as both a toner and a sheet mask. Sold out twice in early 2026. Mid-tier pricing, strong editorial polish, the kind of K-beauty Sephora launch that bridges the K-fan and the Sephora-curious-mainstream-shopper.

Pros

✓ Sephora US exclusive distribution
✓ Genuinely innovative format
✓ Strong editorial polish
✓ Cult viral toner pads

Cons

✗ Newer brand, limited heritage
✗ Sephora-exclusive limits availability
✗ Smaller catalog

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros