Brand Comparison

O Boticário vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.5)

O Boticário EasyDew

Rating7.5/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded19772008

OriginBrazilSouth Korea

Products142

Best Fornormal, Combo, DryMature, Dry, normal

PhilosophyMass-market Brazilian beauty for every budget — franchise-led retail, fragrance-obsessed, modernising skincare lines.Pharmaceutical-grade EGF, made gentle.

O Boticário

Brazil's biggest beauty retailer by stores. Makeup and fragrance outshine skincare, but the Botik active range deserves a look.

Pros

✓ Vast distribution in Brazil
✓ Strong value
✓ Broad category coverage

Cons

✗ Mass-market feel
✗ Inconsistent formula quality
✗ Fragrance-heavy

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros