Brand Comparison

Numbuzin vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8)

Numbuzin Krave Beauty

Rating8/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20222017

OriginSeoul, South KoreaSeoul, South Korea

Products157

Best ForCombo, Oily, Acne-ProneSensitive, Acne-Prone, compromised-barrier

PhilosophyA numbered product system that simplifies skincare choices. Each number represents a distinct skin goal, cutting through the noise of overwhelming product options.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Numbuzin

Numbuzin's numbered system is a clever marketing device, but the products genuinely back it up. The No.3 Skin Softening Serum became a viral hit for good reason — it delivers visible brightening and texture refinement at a fair price. The range is still young and expanding, and some entries are stronger than others. At its best, Numbuzin offers smart formulations with a clear identity. At its weakest, the numbering system creates confusion rather than clarity.

Pros

✓ No.3 Serum is a legitimate standout product
✓ Numbered system makes the range easy to navigate
✓ Effective galactomyces-based formulations

Cons

✗ Very young brand with limited long-term track record
✗ Numbering system can feel like a marketing gimmick
✗ Quality varies across the numbered range

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros