Brand Comparison

Naturium vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.2)

Naturium EasyDew

Rating8.2/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20202008

OriginUnited StatesSouth Korea

Products52

Best ForOily, Combo, normal, Acne-ProneMature, Dry, normal

PhilosophySusan Yara's influencer-meets-formulator budget-actives line — derm-adjacent ingredients at Target prices.Pharmaceutical-grade EGF, made gentle.

Naturium

Niacinamide Gel 12% and Plant Ceramide Moisturizer are dupes for $60+ products you do not need. Founder Susan Yara is a real formulator, not just a face — it shows.

Pros

✓ Active percentages that actually match the label
✓ Derm-adjacent founder story
✓ Target/Amazon accessibility

Cons

✗ Some textures (the niacinamide gel) are polarizing
✗ Growth pains — products sometimes sell out
✗ Packaging is utilitarian

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros