Brand Comparison
Naturium vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8.2)
Rating8.2/108.7/10
Price RangeBudget ($)Premium ($$$)
Founded20202008
OriginUnited StatesSouth Korea
Products52
Best ForOily, Combo, normal, Acne-ProneMature, Dry, normal
PhilosophySusan Yara's influencer-meets-formulator budget-actives line โ derm-adjacent ingredients at Target prices.Pharmaceutical-grade EGF, made gentle.
Naturium
Niacinamide Gel 12% and Plant Ceramide Moisturizer are dupes for $60+ products you do not need. Founder Susan Yara is a real formulator, not just a face โ it shows.
Pros
- โ Active percentages that actually match the label
- โ Derm-adjacent founder story
- โ Target/Amazon accessibility
Cons
- โ Some textures (the niacinamide gel) are polarizing
- โ Growth pains โ products sometimes sell out
- โ Packaging is utilitarian
EasyDew
EasyDew is built on real medical chemistry โ the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- โ Pharmaceutical-grade EGF
- โ Olive Young #1 slow aging 2025
- โ Backed by real lab science
Cons
- โ Premium pricing
- โ Clinical-leaning aesthetic






