Brand Comparison

Nature Republic vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 7)

Nature Republic Krave Beauty

Rating7/108.7/10

Price RangeBudget ($)Mid-Range ($$)

Founded20092017

OriginSeoul, South KoreaSeoul, South Korea

Products47

Best ForOily, Combo, SensitiveSensitive, Acne-Prone, compromised-barrier

PhilosophyHarnessing the power of nature — from Jeju Island aloe to high-altitude botanicals. Affordable, nature-derived skincare for everyday routines.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Nature Republic

Nature Republic's Soothing & Moisture Aloe Vera 92% Gel is one of the best-selling K-beauty products of all time, and it earned that status. Beyond their aloe hero, the brand offers solid basics at rock-bottom prices. Not cutting-edge, but dependable and perfect for beginners on a budget.

Pros

✓ Aloe vera gel is a genuine staple
✓ Extremely affordable
✓ Good for beginners
✓ Wide retail availability in Asia

Cons

✗ Rarely innovates
✗ Many products contain fragrance
✗ Ingredient lists can be long
✗ Packaging feels dated

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros