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Home
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/Natura vs Krave Beauty

Brand Comparison

Natura vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.2)

Natura Krave Beauty

Rating8.2/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded

1969

2017

OriginBrazilSeoul, South Korea

Products217

Best Fornormal, Dry, normal, MatureSensitive, Acne-Prone, compromised-barrier

PhilosophySustainable skincare from the Amazon — rainforest-sourced ingredients, fair-trade, carbon-neutral since 2007.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Natura

Brazil's global ambassador. The Ekos range with cupuaçu and açaí is genuinely good. Huge in Latin America, growing in the US.

Pros

✓ Amazonian ingredient story
✓ Sustainability-first
✓ Good textures

Cons

✗ Distribution quirks outside Brazil
✗ Brand voice varies by range
✗ Fragrance-heavy

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros

✓ barrier-first philosophy
✓ cult hero in Great Barrier Relief
✓ transparent founder storytelling
✓ no fragrance / no essential oils

Cons

✗ very small catalog
✗ ships mostly US/intl, harder to find in Asia
✗ limited range of price points

Top Natura Products

Natura Chronos Hidratante Anti-Signos Dia — Brazilian beauty moisturizer

Natura

Chronos Hidratante Anti-Signos Dia

Fine LinesDryness

Natura Chronos Esfoliante Antissinais — Brazilian beauty exfoliant

Natura

Chronos Esfoliante Antissinais

Natura Chronos Creme Anti-Signos Área dos Olhos — Brazilian beauty eye cream

Natura

Chronos Creme Anti-Signos Área dos Olhos

Fine LinesDullness

Natura Chronos Firmeza & Sustentação Sérum — Brazilian beauty serum

Natura

Chronos Firmeza & Sustentação Sérum

Fine LinesDryness

Natura Chronos Hydra Active Sérum — Brazilian beauty serum

Natura

Chronos Hydra Active Sérum

DrynessFine Lines

Natura Chronos Gel Creme Facial Hidra Antissinais — Brazilian beauty moisturizer

Natura

Chronos Gel Creme Facial Hidra Antissinais

DrynessFine Lines

Top Krave Beauty Products

Krave Beauty Beet the Sun SPF50+ PA++++ — K-beauty sunscreen

Krave Beauty

Beet the Sun SPF50+ PA++++

Krave Beauty Great Barrier Relief — K-beauty serum

Krave Beauty

Great Barrier Relief

sensitive8.7/10

RednessSensitivity

Krave Beauty Kale-lalu-yAHA Exfoliating Treatment — K-beauty exfoliant

Krave Beauty

Kale-lalu-yAHA Exfoliating Treatment

DullnessHyperpigmentation

Krave Beauty Matcha Hemp Hydrating Cleanser — K-beauty cleanser

Krave Beauty

Matcha Hemp Hydrating Cleanser

DrynessSensitivity

Krave Beauty Oat So Simple Water Cream — K-beauty moisturizer

Krave Beauty

Oat So Simple Water Cream

sensitive8.5/10

SensitivityDryness

Krave Beauty Oil La La — K-beauty oil

Krave Beauty

Oil La La

DrynessDullness

Explore Natura →Explore Krave Beauty →