Brand Comparison

Natura vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.2)

Natura EasyDew

Rating8.2/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded19692008

OriginBrazilSouth Korea

Products212

Best Fornormal, Dry, normal, MatureMature, Dry, normal

PhilosophySustainable skincare from the Amazon — rainforest-sourced ingredients, fair-trade, carbon-neutral since 2007.Pharmaceutical-grade EGF, made gentle.

Natura

Brazil's global ambassador. The Ekos range with cupuaçu and açaí is genuinely good. Huge in Latin America, growing in the US.

Pros

✓ Amazonian ingredient story
✓ Sustainability-first
✓ Good textures

Cons

✗ Distribution quirks outside Brazil
✗ Brand voice varies by range
✗ Fragrance-heavy

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros