Brand Comparison

Nativa SPA vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.7)

Nativa SPA EasyDew

Rating7.7/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20042008

OriginBrazilSouth Korea

Products22

Best Fornormal, DryMature, Dry, normal

PhilosophyO Boticário's body-ritual sub-brand — the hydration line every Brazilian woman knows by scent.Pharmaceutical-grade EGF, made gentle.

Nativa SPA

Nativa SPA is where O Boticário parks its body-focused R&D. The Ameixa (plum) and Quinoa body creams are the ones every Brazilian has in their cabinet, and the Karité line is a genuine winter savior. Aggressive fragrance is both the feature and the issue.

Pros

✓ Cult body creams
✓ Strong Brazilian heritage scents
✓ Widely available

Cons

✗ Extremely fragranced
✗ Not face-skincare focused
✗ Some discontinued hero products

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros