Brand Comparison
Naobay vs Kahi
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Kahi
Higher editor rating (8.6 vs 8.2)
Naobay
Naobay is the Spanish ECOCERT skincare brand for people who want their organic credentials with Mediterranean botanical aromatics. Olive, fig, rose — the formulations lean Spanish-pantry-meets-organic-pharmacy. Mid-tier pricing, distribution focused on European organic stores and select pharmacies.
Pros
- ✓ ECOCERT-certified across line
- ✓ Mediterranean botanical sourcing
- ✓ Mid-tier pricing
- ✓ Strong sustainability credentials
Cons
- ✗ Limited distribution outside Europe
- ✗ Some scents are heavy
- ✗ Branding feels niche
Kahi
Kahi is the K-beauty brand built around a single product that turned into a Korean kitchen-table essential — the Multi Balm. A solid stick balm formulated for face, hands, lips, and dry-elbow rescue, beloved by Korean actress Kim Go-eun and quietly recommended by every K-beauty fan you've ever met. The brand has expanded since, but the multi-balm is still the entry point.
Pros
- ✓ Multi-use stick format
- ✓ Celebrity-backed credibility
- ✓ Affordable enough for daily
- ✓ Cult Olive Young follow-up product
Cons
- ✗ Single-hero-product brand
- ✗ Limited skincare-treatment range
- ✗ Some scent profiles polarize
