Brand Comparison

Naked Sundays vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8)

Naked Sundays Krave Beauty

Rating8/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20212017

OriginByron Bay, AustraliaSeoul, South Korea

Products37

Best ForDry, normal, ComboSensitive, Acne-Prone, compromised-barrier

PhilosophySPF that feels good enough to reapply — Aussie-level UVA/UVB protection with the skincare-meets-makeup aesthetic.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Naked Sundays

The Aussie SPF brand that nailed reapplication behaviour. SPF50+ hydrating mist is the hero — actually protective AND pleasant to reapply at 2pm. Stick format is travel-bag gold. Prices are premium for SPF but the formulation-and-vibe combo is rare.

Pros

✓ Delightful textures that encourage reapplication
✓ Real SPF50+ with Aussie-standard TGA approval
✓ Skincare-first brand, not a sunscreen-first brand
✓ Packaging is beautiful

Cons

✗ Premium SPF pricing
✗ Not fragrance-free
✗ Hydrating bias — oily skin may want mattifying alternatives

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros