Brand Comparison
Naked Sundays vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8)
Naked Sundays
The Aussie SPF brand that nailed reapplication behaviour. SPF50+ hydrating mist is the hero — actually protective AND pleasant to reapply at 2pm. Stick format is travel-bag gold. Prices are premium for SPF but the formulation-and-vibe combo is rare.
Pros
- ✓ Delightful textures that encourage reapplication
- ✓ Real SPF50+ with Aussie-standard TGA approval
- ✓ Skincare-first brand, not a sunscreen-first brand
- ✓ Packaging is beautiful
Cons
- ✗ Premium SPF pricing
- ✗ Not fragrance-free
- ✗ Hydrating bias — oily skin may want mattifying alternatives
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- ✓ Pharmaceutical-grade EGF
- ✓ Olive Young #1 slow aging 2025
- ✓ Backed by real lab science
Cons
- ✗ Premium pricing
- ✗ Clinical-leaning aesthetic
