Brand Comparison
Mustela vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 7.9)
Rating7.9/108.7/10
Price RangeMid-Range ($$)Mid-Range ($$)
Founded19502017
OriginFranceSeoul, South Korea
Products37
Best ForSensitive, Dry, Acne-ProneSensitive, Acne-Prone, compromised-barrier
PhilosophyFrench baby-skincare authority that quietly became a sensitive-adult favorite — pharmacy-grade gentleness.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Mustela
Mustela was born for babies and grew up. Dermatologist-recommended for sensitive adult skin, barrier repair, and pregnancy safety. Pharmacy-grade gentleness that's not just for infants.
Pros
- ✓ Pregnancy-safe lineup
- ✓ Fragrance-free options
- ✓ Barrier-repair pedigree
Cons
- ✗ Not targeted at mature skin
- ✗ Baby-brand perception limits appeal
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
