Brand Comparison

Minon vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.5)

Minon Krave Beauty

Rating8.5/108.7/10

Price RangeBudget ($)Mid-Range ($$)

Founded19732017

OriginJapanSeoul, South Korea

Products67

Best ForSensitive, reactive, Dry, eczema-prone, compromised-barrierSensitive, Acne-Prone, compromised-barrier

PhilosophyDaiichi Sankyo's sensitive-skin pharmacy staple — Amino Moist line is the one to know.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Minon

Minon is what Japanese dermatologists actually recommend when patients show up with inflamed, reactive, eczema-prone skin. It's owned by pharma giant Daiichi Sankyo, sold at pharmacies (drugstores, in Japan parlance), and built around 9 amino acids that soothe and repair the skin barrier. Affordable, unglamorous, genuinely good for troubled skin.

Pros

✓ Pharmacist-recommended for reactive/eczema-prone skin
✓ Nine amino acids are genuinely repairing
✓ Extremely affordable for the quality
✓ Fragrance and colorant-free Amino Moist line

Cons

✗ Packaging is deeply utilitarian
✗ Range is narrow
✗ Limited international availability
✗ Textures are simple, no luxury experience

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros