Brand Comparison

Mamaearth vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.4)

Mamaearth EasyDew

Rating7.4/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20162008

OriginIndiaSouth Korea

Products112

Best Fornormal, Combo, DryMature, Dry, normal

PhilosophyToxin-free skincare for the Indian family — onion shampoo, ubtan face wash, affordable, Nykaa-level ubiquitous.Pharmaceutical-grade EGF, made gentle.

Mamaearth

India's fastest-growing beauty IPO story. Huge on onion hair oil. Skincare is fine, not revolutionary, but hits the price-performance sweet spot.

Pros

✓ Very affordable
✓ Pan-India ubiquity
✓ Toxin-free positioning

Cons

✗ Marketing hype vs. formula
✗ Simple formulations
✗ Fragrance-heavy

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros