Brand Comparison
M. Asam vs Mediheal
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Mediheal
Higher editor rating (9 vs 7.5)
Rating7.5/109/10
Price RangeBudget ($)Budget ($)
Founded19992009
OriginGermanySeoul, South Korea
Products310
Best ForMature, normal, Comboall skin types, Acne-Prone, Sensitive, dehydrated
PhilosophyQVC-darling German skincare with a cult cleaning-oil audience — unpretentious, affordable, effective.Clinical-grade sheet masks and targeted treatment pads, bringing dermatology-backed ingredients to daily skincare at mass-market prices.
M. Asam
The Magic Finish Make-Up Mousse is a hair-and-face beauty-influencer item in its own right, and the VINO GOLD line is a genuine budget anti-ager. Packaging looks dated; formulas actually hold up.
Pros
- ✓ Effective budget retinol and AHA products
- ✓ Loved by QVC shoppers for a reason
- ✓ Family-owned, Bavaria-based
Cons
- ✗ Branding is 2005-teleshopping aesthetic
- ✗ Fragrance in almost everything
- ✗ Niche outside Germany
Mediheal
Mediheal is the top-selling skincare brand at Olive Young for two years running — beating more than 3,000 brands. Their sheet masks created the modern sheet mask category, and their Madecassoside Blemish Pad saw 820% year-over-year growth. If you only add one new sheet mask brand to your routine, make it this one.
Pros
- ✓ #1 selling brand at Olive Young
- ✓ Clinical-grade sheet mask formulations
- ✓ The Madecassoside line is category-defining
- ✓ Affordable daily-use pricing
Cons
- ✗ Sheet masks are single-use and generate waste
- ✗ Some older lines contain fragrance
- ✗ Huge catalog can be overwhelming
