Brand Comparison
Lululun vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8)
Rating8/108.7/10
Price RangeBudget ($)Premium ($$$)
Founded20112008
OriginJapanSouth Korea
Products42
Best ForDry, Combo, SensitiveMature, Dry, normal
PhilosophyDaily sheet masks that make masking a habit, not a luxuryPharmaceutical-grade EGF, made gentle.
Lululun
Japan number one sheet mask brand — proved that daily masking is both affordable and effective.
Pros
- ✓ 32 masks per box
- ✓ Daily-use formula
- ✓ Affordable luxury
Cons
- ✗ Single-use waste
- ✗ Limited non-mask products
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- ✓ Pharmaceutical-grade EGF
- ✓ Olive Young #1 slow aging 2025
- ✓ Backed by real lab science
Cons
- ✗ Premium pricing
- ✗ Clinical-leaning aesthetic
