Brand Comparison
Lululun vs COSRX
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
COSRX
Higher editor rating (9 vs 8)
Rating8/109/10
Price RangeBudget ($)Budget ($)
Founded20112013
OriginJapanSeoul, South Korea
Products432
Best ForDry, Combo, SensitiveOily, Combo, Acne-Prone, Sensitive
PhilosophyDaily sheet masks that make masking a habit, not a luxuryMinimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.
Lululun
Japan number one sheet mask brand — proved that daily masking is both affordable and effective.
Pros
- ✓ 32 masks per box
- ✓ Daily-use formula
- ✓ Affordable luxury
Cons
- ✗ Single-use waste
- ✗ Limited non-mask products
COSRX
The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.
Pros
- ✓ Outstanding value across the entire range
- ✓ Short, transparent ingredient lists
- ✓ Consistently effective formulations
- ✓ Widely available globally
Cons
- ✗ Packaging is utilitarian, not luxurious
- ✗ Rarely pushes boundaries with new ingredients
- ✗ Some products have a faint tea tree scent
