Brand Comparison

LG vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8)

LG EasyDew

Rating8/108.7/10

Price RangePremium ($$$)Premium ($$$)

Founded20172008

OriginSeoul, South KoreaSouth Korea

Products12

Best Foranti-aging, firming, all skin typesMature, Dry, normal

PhilosophyMedical-grade beauty devices engineered by LG Electronics, bringing the company hardware expertise to at-home skincare tools.Pharmaceutical-grade EGF, made gentle.

LG

LG Pra.L is the beauty device arm of one of Korea biggest electronics companies, and it shows. Their LED masks and derma devices are engineered with the same precision as LG TVs — quiet, reliable, and beautifully designed. Priced at the top of the market but worth it for serious device enthusiasts.

Pros

✓ Backed by LG Electronics engineering
✓ Strong build quality and warranties
✓ Extensive Korean clinical studies

Cons

✗ Very expensive
✗ Styling can feel overly clinical
✗ Limited availability outside Korea

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros