Brand Comparison
Lanolips vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 8.1)
Rating8.1/108.7/10
Price RangeMid-Range ($$)Mid-Range ($$)
Founded20092017
OriginAustraliaSeoul, South Korea
Products57
Best Fornormal, Dry, SensitiveSensitive, Acne-Prone, compromised-barrier
PhilosophyAussie lanolin-specialist — the definitive lip-balm brand from Australia, expanded into body and face.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Lanolips
Lanolips is the Aussie lip balm brand. Medical-grade lanolin, tinted and clear variants, cult status in Aussie drugstores. Expanded into hand cream and 3-in-1 multipurpose balms.
Pros
- ✓ Medical-grade lanolin
- ✓ Aussie chemist-shelf icon
- ✓ Cult lip balm
Cons
- ✗ Lanolin can sensitise some
- ✗ Mostly lip-focused
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
