Brand Comparison
La Mav vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 8)
La Mav
La Mav sits in the Paula's Choice adjacency: active-forward but organic certified. The retinol serum is surprisingly potent for a certified-organic formula. Vitamin C Elixir is strong. Packaging is clean, the pricing is sensible. Rarely talked about outside Australia, which is the only real complaint.
Pros
- ✓ Retinol + vitamin C serums that actually work
- ✓ Organic certification + performance-focused formulas
- ✓ Reasonable pricing
- ✓ Strong online DTC presence in AU
Cons
- ✗ Limited US/UK distribution
- ✗ Brand awareness outside AU still small
- ✗ Some LOIs include natural preservatives that reduce shelf life
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
