Brand Comparison
La Mav vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 8)
La Mav
La Mav sits in the Paula's Choice adjacency: active-forward but organic certified. The retinol serum is surprisingly potent for a certified-organic formula. Vitamin C Elixir is strong. Packaging is clean, the pricing is sensible. Rarely talked about outside Australia, which is the only real complaint.
Pros
- โ Retinol + vitamin C serums that actually work
- โ Organic certification + performance-focused formulas
- โ Reasonable pricing
- โ Strong online DTC presence in AU
Cons
- โ Limited US/UK distribution
- โ Brand awareness outside AU still small
- โ Some LOIs include natural preservatives that reduce shelf life
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would โ with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- โ barrier-first philosophy
- โ cult hero in Great Barrier Relief
- โ transparent founder storytelling
- โ no fragrance / no essential oils
Cons
- โ very small catalog







