Brand Comparison

Krave Beauty vs Kahi

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.6)

Krave Beauty Kahi

Rating8.7/108.6/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20172020

OriginSeoul, South KoreaSouth Korea

Products71

Best ForSensitive, Acne-Prone, compromised-barrierdry skin, gifting, travel, K-beauty cult products

PhilosophyLiah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.Korean multi-stick balm pioneer with a Kim Go-eun celebrity halo and a one-product cult.

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros

✓ barrier-first philosophy
✓ cult hero in Great Barrier Relief
✓ transparent founder storytelling
✓ no fragrance / no essential oils

Cons

✗ very small catalog
✗ ships mostly US/intl, harder to find in Asia
✗ limited range of price points

Kahi

Kahi is the K-beauty brand built around a single product that turned into a Korean kitchen-table essential — the Multi Balm. A solid stick balm formulated for face, hands, lips, and dry-elbow rescue, beloved by Korean actress Kim Go-eun and quietly recommended by every K-beauty fan you've ever met. The brand has expanded since, but the multi-balm is still the entry point.

Pros