Brand Comparison

Krave Beauty vs COSRX

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

COSRX

Higher editor rating (9 vs 8.7)

Krave Beauty COSRX

Rating8.7/109/10

Price RangeMid-Range ($$)Budget ($)

Founded20172013

OriginSeoul, South KoreaSeoul, South Korea

Products731

Best ForSensitive, Acne-Prone, compromised-barrierOily, Combo, Acne-Prone, Sensitive

PhilosophyLiah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros

✓ barrier-first philosophy
✓ cult hero in Great Barrier Relief
✓ transparent founder storytelling
✓ no fragrance / no essential oils

Cons

✗ very small catalog
✗ ships mostly US/intl, harder to find in Asia
✗ limited range of price points

COSRX

The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.

Pros