Brand Comparison

Kracie vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.2)

Kracie EasyDew

Rating8.2/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded18872008

OriginJapanSouth Korea

Products42

Best Fornormal, Dry, Combo, SensitiveMature, Dry, normal

PhilosophyJapan's old pharmaceutical powerhouse turned skincare: botanical formulations, drugstore pricing, and the Hadabisei sheet-mask empire.Pharmaceutical-grade EGF, made gentle.

Kracie

Kracie is the quiet giant of Japanese drugstore skincare — a 130+ year old pharmaceutical company whose Hadabisei 3D sheet masks are a kogyaru-era icon. The masks are the hero: a figure-8 cut that wraps the face properly, essence-saturated, and genuinely effective at $2 a piece. The Naive cleansing line (plant-based, peach-scented) is a drugstore staple. Not glamorous — correct.

Pros

✓ 130+ year pharmaceutical heritage
✓ Hadabisei 3D masks are a Japanese sheet-mask benchmark
✓ drugstore pricing for real performance
✓ genuine botanical R&D behind the Naive range

Cons

✗ fragrance-present in most lines
✗ branding is decades behind the formulas
✗ availability outside Japan is patchy

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros