Brand Comparison
Klorane vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 7.8)
Rating7.8/108.7/10
Price RangeBudget ($)Mid-Range ($$)
Founded19652017
OriginFranceSeoul, South Korea
Products47
Best Fornormal, Sensitive, DrySensitive, Acne-Prone, compromised-barrier
PhilosophyPierre Fabre dermo-cosmetic — pharmacy staple with plant-extract science, specialises in hair but solid face offerings.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Klorane
Klorane is a Pierre Fabre pharmacy classic. Best known for hair, but their micellar waters and dermo-protective creams are French-drugstore staples that sit next to Bioderma.
Pros
- ✓ Pierre Fabre pharmacy credibility
- ✓ Affordable €10-15 tier
- ✓ Plant-extract formulations
Cons
- ✗ Hair line more famous than skincare
- ✗ Fragrance in some products
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
