Brand Comparison

Klinta & Co vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8)

Klinta & Co Krave Beauty

Rating8/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20132017

OriginSwedenSeoul, South Korea

Products17

Best ForScandi design lovers, gifting, fragrance lovers, minimalistsSensitive, Acne-Prone, compromised-barrier

PhilosophySwedish home and body fragrance brand with a clean-beauty pedigree and a candle-empire side-eye to skincare.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Klinta & Co

Klinta & Co started as a Swedish artisan-candle brand and slipped into skincare and bodycare with the kind of restraint and design sensibility that only Scandinavians get away with. The Hand & Body Wash range and skincare extensions are minimalist, fragrance-driven, and designed to live in the kind of bathroom you photograph. More lifestyle-coded than treatment-coded.

Pros

✓ Genuinely beautiful packaging
✓ Distinct Scandi-fragrance identity
✓ Strong gifting appeal
✓ Clean formulations

Cons

✗ Treatment-skincare range is small
✗ Premium pricing for the formulations
✗ Lifestyle-led, not actives-led

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros