Brand Comparison
Klavuu vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8)
Klavuu
Klavuu is the K-beauty brand that took pearl extract from K-beauty curio to category-defining ingredient. Founded in 2014 and built around the White Pearlsation line, the brand uses real freshwater pearl extract (not just pearl powder) as the lead active across most of its catalog. The UV Protection Secret Tone Up Sunscreen became the brand's flagship — a tinted iron-oxide-supported pearl-tone-up SPF that delivers visible brightening alongside photoprotection. Klavuu's catalog runs across cleansers, toners, essences, and sunscreens, all built on the pearl-extract foundation.
Pros
- ✓ pearl extract as a lead active is genuinely differentiated in K-beauty
- ✓ UV Protection Secret Tone Up Sunscreen delivers visible brightening + SPF
- ✓ marine-derived ingredient platform consistent across the catalog
- ✓ accessible mid-tier pricing for a niche-positioned brand
Cons
- ✗ pearl-extract positioning is unfamiliar to international consumers
- ✗ marketing aesthetic feels more traditional than modern K-beauty indies (Anua, Numbuzin)
- ✗ international distribution outside Olive Young Global is limited
- ✗ narrower catalog than larger K-beauty brands
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
