Brand Comparison

Klairs vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8)

Klairs Krave Beauty

Rating8/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20102017

OriginSeoul, South KoreaSeoul, South Korea

Products107

Best ForSensitive, Dry, ComboSensitive, Acne-Prone, compromised-barrier

PhilosophySimple, gentle formulations for sensitive skin. A commitment to fragrance-free options and transparent ingredient communication.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Klairs

Klairs built its reputation on being the sensitive-skin-friendly brand, and the Supple Preparation Toner remains one of the most reliable hydrating toners in K-beauty. Their move toward unscented versions of key products shows they listen to consumers. Solid mid-range brand that doesn't overpromise.

Pros

✓ Excellent for sensitive skin
✓ Supple Preparation Toner is a category staple
✓ Unscented versions available
✓ Honest marketing, no miracle claims

Cons

✗ Original versions contain essential oils
✗ Mid-range pricing without premium formulations
✗ Product range feels stagnant

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros