Brand Comparison

Klairs vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8)

Klairs EasyDew

Rating8/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20102008

OriginSeoul, South KoreaSouth Korea

Products102

Best ForSensitive, Dry, ComboMature, Dry, normal

PhilosophySimple, gentle formulations for sensitive skin. A commitment to fragrance-free options and transparent ingredient communication.Pharmaceutical-grade EGF, made gentle.

Klairs

Klairs built its reputation on being the sensitive-skin-friendly brand, and the Supple Preparation Toner remains one of the most reliable hydrating toners in K-beauty. Their move toward unscented versions of key products shows they listen to consumers. Solid mid-range brand that doesn't overpromise.

Pros

✓ Excellent for sensitive skin
✓ Supple Preparation Toner is a category staple
✓ Unscented versions available
✓ Honest marketing, no miracle claims

Cons

✗ Original versions contain essential oils
✗ Mid-range pricing without premium formulations
✗ Product range feels stagnant

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros