Brand Comparison

Kiku-Masamune vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8)

Kiku-Masamune EasyDew

Rating8/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded16592008

OriginJapanSouth Korea

Products22

Best ForDry, Sensitive, ComboMature, Dry, normal

PhilosophySake brewery skincare — 360 years of fermentation expertisePharmaceutical-grade EGF, made gentle.

Kiku-Masamune

A sake brewery that accidentally created a skincare cult hit. Their High Moist Lotion is the ultimate fermented toner.

Pros

✓ 360+ years of sake fermentation
✓ Massive 500ml bottles
✓ Rich in amino acids
✓ Incredible value

Cons

✗ Strong sake smell
✗ Watery consistency
✗ Basic packaging

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros