Brand Comparison

Kiehl's vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.4)

Kiehl's EasyDew

Rating8.4/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded18512008

OriginUnited StatesSouth Korea

Products62

Best ForDry, Mature, Sensitive, normalMature, Dry, normal

PhilosophyApothecary-founded skincare — original formulas written by pharmacists, glass jars, white-coated in-store associates.Pharmaceutical-grade EGF, made gentle.

Kiehl's

The last American brand that still smells like an apothecary. Midnight Recovery is a legacy classic. Corporate but consistently good.

Pros

✓ Heritage apothecary feel
✓ Solid formulas
✓ Widely available

Cons

✗ L'Oréal ownership dilutes heritage
✗ Some ranges are dated

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros