Brand Comparison

Kaja vs Dasique

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Dasique

Higher editor rating (8.6 vs 8.3)

Kaja Dasique

Rating8.3/108.6/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20182019

OriginSouth KoreaSouth Korea

Products11

Best Forcolor cosmetics, cushion blush, glossy lips, gift setseveryday makeup, beginners, soft glam, work-appropriate looks

PhilosophyCute-meets-clinical color cosmetics designed in K-beauty labs and built for Sephora.Soft, blush-coded color cosmetics for the girl who wants editorial without effort.

Kaja

Kaja is what happens when a K-beauty lab and a US retailer co-design a brand: the textures are unmistakably Korean (cushion blushes, jelly tints, melting balms), the marketing is unmistakably Sephora (loud colors, packaging that photographs well), and the result is a color-cosmetics brand that feels playful without being a gimmick. The Heart Melter Lip Gloss Stick is the cult product — pigmented, glossy, and weirdly hydrating for a glaze.

Pros

✓ Innovative K-textures (cushion blush, melt sticks)
✓ Strong Sephora distribution
✓ Cute, gift-worthy packaging
✓ Pigment payoff is genuinely good

Cons

✗ Marketing-forward branding feels loud to some
✗ Limited skincare lineup
✗ Some glosses can feel sticky

Dasique

Dasique is the brand that put nine-pan eyeshadow palettes back on every K-beauty TikTok For You page. Powders are buttery-fine, the color stories lean petal-soft and work-friendly, and the price point sits squarely in "yes, buy it on a whim" territory. Think 3CE's gentler younger sister — less party, more Sunday-brunch-with-glow.

Pros