Brand Comparison
Junglück vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 7.8)
Junglück
Junglück is what happens when a German startup looks at The Ordinary, decides it should cost a bit more but feel a lot nicer, and builds a tightly edited clean-beauty line. The Hyaluron Serum is a solid basic, and the Retinol cream is a respectable entry-level retinoid for European shoppers.
Pros
- ✓ Clean, transparent formulas
- ✓ Approachable pricing
- ✓ Strong on social education
Cons
- ✗ Limited product range
- ✗ Mostly basics
- ✗ Little international distribution
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
