Brand Comparison

Isntree vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.5)

Isntree EasyDew

Rating8.5/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20142008

OriginSeoul, South KoreaSouth Korea

Products112

Best ForSensitive, Dry, Combo, OilyMature, Dry, normal

PhilosophyStraightforward skincare with clean, well-researched ingredients. No gimmicks, no fragrance — just reliable formulations at fair prices.Pharmaceutical-grade EGF, made gentle.

Isntree

Isntree is the quiet overachiever of K-beauty. No viral TikTok moments, no flashy packaging — just consistently excellent products at budget prices. The Hyaluronic Acid Toner is one of the best hydrating toners on the market regardless of price, and the BHA toner punches well above its weight for acne-prone skin. This is a brand for people who read ingredient lists and appreciate understated excellence.

Pros

✓ Hyaluronic Acid Toner is genuinely outstanding
✓ Clean, fragrance-free formulations across the range
✓ Exceptional price-to-quality ratio

Cons

✗ Minimal brand identity and unremarkable packaging
✗ Low profile means limited availability outside Korea
✗ Some products overlap in function

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros