Brand Comparison

IPSA vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

IPSA

Larger product range

IPSA EasyDew

Rating8.7/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded19862008

OriginJapanSouth Korea

Products42

Best ForOily, Combo, normal, DryMature, Dry, normal

PhilosophyShiseido's "personalized hydration" spin-off — The Time R Aqua is the one everyone comes for.Pharmaceutical-grade EGF, made gentle.

IPSA

IPSA is Shiseido's mid-luxury experiment in "counter-based personalization" — Japanese counters famously analyze your skin on 8 dimensions before suggesting products. Outside Japan, almost everyone buys one thing: The Time R Aqua, a lotion that's become a bona fide cult hydrator with a global following. Light, bouncy, deeply hydrating — and worth every bit of the hype.

Pros

✓ The Time R Aqua is a genuine global cult hit
✓ Light but seriously effective hydration
✓ Good for oily and combination skin in humid climates
✓ Mid-luxury pricing feels fair for the formula

Cons

✗ Outside The Time R, the line is uneven
✗ Counter-based personalization is hard to access outside Japan
✗ Fragranced
✗ Packaging is functional, not luxe

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros