Brand Comparison

Indy Beauty vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.5)

Indy Beauty EasyDew

Rating7.5/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20172008

OriginStockholm, SwedenSouth Korea

Products22

Best Fornormal, Combo, DryMature, Dry, normal

PhilosophyCelebrity-founded Swedish skincare — celebrity indie but with real formulation depth. Think Nordic Rhode.Pharmaceutical-grade EGF, made gentle.

Indy Beauty

Swedish musician-founded skincare that outgrew the celebrity-brand critique. Formulations are legitimately good.

Pros

✓ Celebrity founder built real depth
✓ Strong Scandinavian aesthetic
✓ Mid-tier accessible pricing

Cons

✗ Celebrity-brand skepticism
✗ Limited US retail

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros