Brand Comparison

Inde Wild vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.5)

Inde Wild EasyDew

Rating8.5/108.7/10

Price RangePremium ($$$)Premium ($$$)

Founded20212008

OriginIndiaSouth Korea

Products12

Best ForSouth Asian diaspora, Indian rituals, Sephora shoppers, giftingMature, Dry, normal

PhilosophyIndian-American beauty brand bringing Indian beauty rituals to a US Sephora audience.Pharmaceutical-grade EGF, made gentle.

Inde Wild

Inde Wild is the Indian-American crossover brand that translates Indian beauty rituals into Sephora-friendly US distribution — Champi Hair Oil, Skin Saviour Day Cream, kohl-coded eyeliners. Founded by Diipa Khosla in 2021, the brand has built a loyal following among South Asian diaspora consumers and US-mainstream Sephora shoppers. Pricing leans premium for Indian-coded formulations, but the global distribution is the differentiator.

Pros

✓ Strong Indian heritage with global polish
✓ Sephora US availability
✓ Strong founder narrative
✓ Indian rituals translated for global market

Cons

✗ Premium pricing for Indian formulas
✗ Some products feel marketing-led
✗ Newer brand

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros