Brand Comparison

Hello Sunday vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Larger product range

Hello Sunday Krave Beauty

Rating8.7/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20202017

OriginGermanySeoul, South Korea

Products27

Best Forclean SPF lovers, Sensitive, daily reapplication, editorial skincareSensitive, Acne-Prone, compromised-barrier

PhilosophyBerlin-born clean SPF brand reframing daily sunscreen as a fashion-forward beauty essential.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Hello Sunday

Hello Sunday is the Berlin clean-beauty brand that turned reapplication-friendly mineral SPF into a magazine-cover product. The One That's a Serum (SPF50 + skincare hybrid), The Retouch One (SPF50 stick), and The Mineral One are the heroes, distributed through clean-beauty retailers across Europe. Premium pricing, but for a daily product you actually want to use.

Pros

✓ Genuinely well-formulated mineral SPF
✓ Editorial-friendly design
✓ Reapplication-friendly formats
✓ Strong clean-beauty positioning

Cons

✗ Premium pricing
✗ Limited US distribution
✗ Newer brand

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros