Brand Comparison

Haruharu Wonder vs Mediheal

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Mediheal

Higher editor rating (9 vs 8)

Haruharu Wonder Mediheal

Rating8/109/10

Price RangeBudget ($)Budget ($)

Founded20182009

OriginSouth KoreaSeoul, South Korea

Products610

Best ForDry, Sensitive, Comboall skin types, Acne-Prone, Sensitive, dehydrated

PhilosophyVegan, cruelty-free skincare centered on black rice — a traditional Korean beauty ingredient prized for its antioxidant properties. Clean formulations with no animal-derived ingredients, no synthetic fragrance, and no unnecessary fillers.Clinical-grade sheet masks and targeted treatment pads, bringing dermatology-backed ingredients to daily skincare at mass-market prices.

Haruharu Wonder

Haruharu Wonder took one ingredient — black rice — and built an entire brand identity around it, and the gamble paid off. The Black Rice Hyaluronic Toner is a genuine sleeper hit: deeply hydrating, packed with antioxidants, and formulated without the long list of sensitizers that plague many toners. The serum and cream round out a cohesive line that feels purposeful rather than padded. The vegan, clean positioning isn't just marketing here — the ingredient lists are genuinely short and thoughtful. A brand for people who care about what's NOT in their products.

Pros

✓ Black Rice line is cohesive and genuinely effective
✓ Vegan and cruelty-free with short ingredient lists
✓ No synthetic fragrance across the range
✓ Affordable for clean-beauty positioning

Cons

✗ Very limited product range
✗ Black rice focus means the brand is niche
✗ Not widely stocked outside online retailers

Mediheal

Mediheal is the top-selling skincare brand at Olive Young for two years running — beating more than 3,000 brands. Their sheet masks created the modern sheet mask category, and their Madecassoside Blemish Pad saw 820% year-over-year growth. If you only add one new sheet mask brand to your routine, make it this one.

Pros