Brand Comparison

Hada Labo vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Hada Labo

Higher editor rating (9 vs 8.7)

Hada Labo EasyDew

Rating9/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20042008

OriginJapanSouth Korea

Products122

Best ForDry, Sensitive, Combo, Oily, MatureMature, Dry, normal

PhilosophySimple, hyaluronic acid-focused skincare that delivers maximum hydration with minimal ingredients.Pharmaceutical-grade EGF, made gentle.

Hada Labo

Hada Labo is technically J-beauty, but it's so deeply embedded in K-beauty routines that excluding it would be dishonest. The Gokujyun Lotion is arguably the most influential hydrating toner ever made — it taught millions of people what hyaluronic acid can do. Simple, effective, affordable. A desert-island brand.

Pros

✓ Gokujyun line is the gold standard for hydration
✓ Extremely affordable for the results
✓ Minimal, no-nonsense formulations
✓ Multiple molecular weights of hyaluronic acid

Cons

✗ Technically Japanese, not Korean
✗ Packaging is purely functional
✗ Very focused range — not a full routine brand
✗ Some versions contain parabens

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros