Brand Comparison
Go-To vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 8.2)
Rating8.2/108.7/10
Price RangeMid-Range ($$)Mid-Range ($$)
Founded20142017
OriginAustraliaSeoul, South Korea
Products67
Best Fornormal, Sensitive, Dry, ComboSensitive, Acne-Prone, compromised-barrier
PhilosophyFun, no-fuss, dermatologist-partnered skincare for women who've read one too many skincare routines.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Go-To
Zoe Foster Blake's no-nonsense line. Formulas are solid, packaging is joy, marketing is actually funny. Face Hero and Exfoliating Swipeys are the staples.
Pros
- ✓ Beginner-friendly
- ✓ Genuinely fun branding
- ✓ Strong hero products
Cons
- ✗ Light on actives at the top end
- ✗ Not for routine-nerds
- ✗ Limited range
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
