Brand Comparison

Go-To vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.2)

Go-To EasyDew

Rating8.2/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20142008

OriginAustraliaSouth Korea

Products62

Best Fornormal, Sensitive, Dry, ComboMature, Dry, normal

PhilosophyFun, no-fuss, dermatologist-partnered skincare for women who've read one too many skincare routines.Pharmaceutical-grade EGF, made gentle.

Go-To

Zoe Foster Blake's no-nonsense line. Formulas are solid, packaging is joy, marketing is actually funny. Face Hero and Exfoliating Swipeys are the staples.

Pros

✓ Beginner-friendly
✓ Genuinely fun branding
✓ Strong hero products

Cons

✗ Light on actives at the top end
✗ Not for routine-nerds
✗ Limited range

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros