Brand Comparison
Frankly vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 8.2)
Frankly
Frankly is a 2026 game-changer pick from Stylevana — a young brand built around full-disclosure formulation and high-performance peptide chemistry. Their Closer Serum is an editor's favorite for plumping. The brand's whole pitch is 'no mystery ingredients,' and they back it up with full INCI breakdowns on every product page.
Pros
- ✓ Transparent INCI storytelling
- ✓ Strong peptide formulations
- ✓ Editorially buzzy in 2026
Cons
- ✗ Very new (2023 launch)
- ✗ Limited track record
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
