Brand Comparison

Frankly vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.2)

Frankly EasyDew

Rating8.2/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20232008

OriginSouth KoreaSouth Korea

Products22

Best ForMature, normal, DryMature, Dry, normal

PhilosophyTransparent ingredient stories, high-performance actives.Pharmaceutical-grade EGF, made gentle.

Frankly

Frankly is a 2026 game-changer pick from Stylevana — a young brand built around full-disclosure formulation and high-performance peptide chemistry. Their Closer Serum is an editor's favorite for plumping. The brand's whole pitch is 'no mystery ingredients,' and they back it up with full INCI breakdowns on every product page.

Pros

✓ Transparent INCI storytelling
✓ Strong peptide formulations
✓ Editorially buzzy in 2026

Cons

✗ Very new (2023 launch)
✗ Limited track record

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros