Brand Comparison
First Aid Beauty vs COSRX
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
COSRX
Higher editor rating (9 vs 8)
Rating8/109/10
Price RangeMid-Range ($$)Budget ($)
Founded20092013
OriginUnited StatesSeoul, South Korea
Products432
Best ForSensitive, Dry, normalOily, Combo, Acne-Prone, Sensitive
PhilosophyNo-frills dermatologist-friendly formulas for sensitive and eczema-prone skin.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.
First Aid Beauty
The Ultra Repair Cream cult deserves the hype. FAB skips the marketing theatrics and sticks to allergy-tested formulas — boring, in the best way, if your skin is angry.
Pros
- ✓ Sensitive-skin friendly (fragrance-free, allergy-tested)
- ✓ Actually good barrier products
- ✓ Reasonable prices for the quality
Cons
- ✗ Limited innovation — not much new since 2015
- ✗ Some formulas include low-grade alcohol
- ✗ Branding is utilitarian, not magazine-y
COSRX
The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.
Pros
- ✓ Outstanding value across the entire range
- ✓ Short, transparent ingredient lists
- ✓ Consistently effective formulations
- ✓ Widely available globally
Cons
- ✗ Packaging is utilitarian, not luxurious
- ✗ Rarely pushes boundaries with new ingredients
- ✗ Some products have a faint tea tree scent
