Brand Comparison
Feito Brasil vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 8)
Rating8/108.7/10
Price RangeMid-Range ($$)Mid-Range ($$)
Founded20072017
OriginBrazilSeoul, South Korea
Products17
Best Fornormal, Dry, MatureSensitive, Acne-Prone, compromised-barrier
PhilosophyAmazonian ingredients and artisanal production — fruit-derived butters, São Paulo-made, designed with Brazilian graphic artists.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Feito Brasil
The body-care cult in the know. Feito's Manaca and Cacau ranges are genuinely beautiful, genuinely Brazilian. Face range smaller but quality.
Pros
- ✓ Amazonian ingredient depth
- ✓ Artist-led design
- ✓ Strong body care
Cons
- ✗ Limited face range
- ✗ Fragrance-forward
- ✗ Premium-ish for local
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
