Brand Comparison

Etude vs COSRX

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

COSRX

Higher editor rating (9 vs 8.5)

Etude COSRX

Rating8.5/109/10

Price RangeBudget ($)Budget ($)

Founded19852013

OriginSeoul, South KoreaSeoul, South Korea

Products831

Best ForSensitive, Dry, Acne-ProneOily, Combo, Acne-Prone, Sensitive

PhilosophyOriginally a color cosmetics brand that pivoted successfully into skincare with a barrier-first approach. The SoonJung line is their serious skincare credential.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.

Etude

Etude's SoonJung line is one of the best-kept secrets in K-beauty — dermatologist-recommended barrier repair at drugstore prices. The 2x Barrier Intensive Cream is the kind of product dermatologists actually tell patients to use. The rest of the brand leans younger and trendier, but SoonJung alone earns them a strong recommendation.

Pros

✓ SoonJung line is exceptional for barrier repair
✓ Some of the lowest prices in K-beauty
✓ Dermatologist-recommended formulations
✓ Panthenol and madecassoside focus

Cons

✗ Brand identity is confusing — cute makeup vs. serious skincare
✗ Non-SoonJung skincare is less impressive
✗ Packaging doesn't reflect the quality inside

COSRX

The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.

Pros