Brand Comparison
Ettusais vs COSRX
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
COSRX
Higher editor rating (9 vs 7.8)
Rating7.8/109/10
Price RangeBudget ($)Budget ($)
Founded19922013
OriginJapanSeoul, South Korea
Products131
Best ForOily, Combo, Acne-ProneOily, Combo, Acne-Prone, Sensitive
PhilosophyShiseido's youth-skincare offshoot — targeted at teens + 20s acne and pore concerns, J-drugstore prices.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.
Ettusais
Shiseido-backed acne skincare that costs a third of SK-II. Good for adolescent and 20-something Japanese skin concerns. Often overlooked by international buyers.
Pros
- ✓ Accessible Shiseido R&D
- ✓ Focused on acne + pores
- ✓ Under ¥2000
Cons
- ✗ Limited international retail
- ✗ Packaging feels young
COSRX
The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.
Pros
- ✓ Outstanding value across the entire range
- ✓ Short, transparent ingredient lists
- ✓ Consistently effective formulations
- ✓ Widely available globally
Cons
- ✗ Packaging is utilitarian, not luxurious
- ✗ Rarely pushes boundaries with new ingredients
- ✗ Some products have a faint tea tree scent
