Brand Comparison
Edible Beauty vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 7.5)
Rating7.5/108.7/10
Price RangeMid-Range ($$)Mid-Range ($$)
Founded20152017
OriginSydney, AustraliaSeoul, South Korea
Products37
Best ForSensitive, normal, DrySensitive, Acne-Prone, compromised-barrier
PhilosophyBeauty-from-the-kitchen-shelf — edible-grade ingredients, nutraceutical positioning, Ayurveda-adjacent formulations.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Edible Beauty
Edible Beauty specialises in wellness-crossover formulations — teas, serums, and supplements in a coherent brand ecosystem.
Pros
- ✓ Unique edible-ingredient angle
- ✓ Wellness-credibility
- ✓ Clean formulations
Cons
- ✗ Niche product mix
- ✗ Premium pricing
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
