Brand Comparison
Dr. LeWinn's vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8.2)
Dr. LeWinn's
Dr. LeWinn's is what happens when a plastic surgeon decides women shouldn't need surgery to get surgical-grade skin results. Founded in 1991 by Dr. Laurence LeWinn in Melbourne, every formulation draws on his clinical understanding of how skin ages at the structural level — collagen loss, elastin degradation, and barrier compromise. The Ultra R4 line (featuring Eyeliss, Lumiskin, and multi-peptide complexes) is the anti-aging workhorse, and the Private Formula range covers everyday maintenance. Available at Priceline and Chemist Warehouse across Australia — this is pharmacy-channel cosmeceutical skincare that competes with department-store brands at half the price. The brand is now owned by the Kin Group (formerly McPherson's).
Pros
- ✓ founded by a plastic surgeon — formulations informed by surgical skin science
- ✓ Ultra R4 line features clinical peptide complexes (Eyeliss, Lumiskin)
- ✓ available at every Priceline and Chemist Warehouse in Australia
- ✓ premium formulations at pharmacy pricing
Cons
- ✗ brand positioning feels slightly dated compared to newer Australian brands
- ✗ some products contain fragrance
- ✗ international availability is limited
- ✗ packaging doesn't photograph as well as Instagram-native brands
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
